Thus The New York Times today. “After a decade of damage to Coca-Cola’s balance sheet as weather threatened the ingredients for drinks, the company has embraced the idea of climate change as an economically disruptive force,” explains the newspaper. Heartfelt congratulations to Coca-Cola! Perhaps other companies in the States will in time pick up on this company’s change of mind. As for the industry as a whole, it will take another decade or so, but the prospect is surely good. Congratulations all around. The only surprise in the article in question is that it took Coca-Cola an entire decade to figure out that climate change is an economically disruptive force. One would have suspected that the company wielding the most global of brands was run by the best and the brightest. Alas, live and learn. Returning to the American industry as a whole, two or three decades will perhaps do. Besides, they have climate change on their side. The way things are going, it is becoming an ever more disruptive force economically and otherwise.