As of late, everything that reaches me either by snail mail or by electronic mail is ecological or simply eco, green, or sustainable. This has held for a wide variety of products and services for quite some time, but now it also applies to science, philosophy, and art. Everything under the sun is eco, green, or sustainable nowadays. But is it really? Whatever these terms mean, nobody on this planet actually knows what is eco, green, or sustainable. And no kidding. It is a matter of opinion, as well as gullibility. Or faulty judgment, for the underlying knowledge is sorely lacking. Or pure deceit devised to sell or promote something or other. If this strikes me as perfectly plain, how long will it take my fellow humans to catch up? How long will it take for eco, green, or sustainable claims to go the way of the dodo? Hard to tell, of course. Human stupidity is limitless both on the supply and demand side of the market for eco, green, or sustainable stuff. But I still hope the day will come when these terms will get out of fashion once and for all. The eco, green, or sustainable bullshit is getting on my nerves already. The deceit stinks to high heaven.

Addendum (November 24, 2015)

It is wonderful to contemplate the day when these irksome terms will get out of fashion once and for all. That is, when greenwashing will exhaust its purpose and will start getting on everyone’s nerves. Pray, when could we expect it? My guess is that the end of the eco, green, or sustainable bullshit will mark an important day in the history of the human species: it will be the day when it will dawn upon all and sundry that the shit is about to hit the fan. I am talking about the ravages of climate change and environmental degradation, of course. In other words, it makes a good deal of sense to watch for the end of greenwashing, for it will be a dead giveaway for the upcoming social upheaval of unprecedented proportions. As long as it lasts, all is well. Sort of, at least. For the jumble of diversion, transgression, aggression, and depression will be unprecedented, indeed.