“ICECREAM RECALL SENDS CHILL THROUGH FOOD INDUSTRY” (August 5, 2015)

Thus The Wall Street Journal today. “As Blue Bell Creameries prepares to resume production of its icecream after a sweeping recall, its mistakes are fueling broader rethinking of how to keep icecream and other foods free of deadly bacteria,” explains the newspaper. The title and the byline brought a smirk to my face. Bacteria will beat every trick in the book, I am quite sure. But I immediately checked Blue Bell Creameries on the World Wide Web. Founded in 1907 in Brenham, Texas, it is hardly a joke. Now it serves twenty-three states and twenty-seven other countries. It is the third highest-selling icecream brand in the States. Wow! And yet, the bacteria got the better of it more than a century into its development. Only think what the bacteria will be able to do in a century or so. They will be much more deadly than today, I can bet. But the funny thing is that bacteria are considered much less intelligent than humans. The very definition of intelligence needs rethinking, no doubt whatsoever. It itself is deadly.