THE CROATIAN COMPLEX (September 28, 2011)

The Reputation Institute from New York annually ranks fifty countries in terms of trust, esteem, admiration, and good feeling the public holds toward them. This includes perceptions of the quality of life, safety, and attention to the environment. This year’s results, based on opinions of more than forty-thousand respondents worldwide, rank Canada first, Sweden next, followed by Australia, Switzerland, and New Zealand. This is what I learned this morning after discovering in the local media a sour complaint that Croatia is not even among the fifty countries, which include the likes of Iran and Iraq, as well. The first thought that crossed my mind upon reading this bit of trivia is that the Croatian inferiority complex should be advertised far and wide so as to warn all and sundry of the potential dangers involved. The Reputation Institute should be warned, as well. But the Croatian complex is so persistent and pervasive that it may eventually attract worldwide attention. And a new ranking exercise, perhaps. This is where Croatia would surely have a good chance at victory!