CHARISMA AND BUSINESS: A LETTER TO THE ECONOMIST (June 8, 2011)

You wax poetic about charisma and its possible uses in business as though it grows on trees (“The Angel and the Monster,” June 4, 2011). The likes of Mother Teresa and Lady Gaga, whom you compare and contrast with abandon, are charismatic for reasons few could foresee ahead of their careers. They, too, must have been taken aback by their own ways with their fans. Rather, you should ask why the likes of Steve Jobs and Richard Branson, whom you also mention as charismatics, are not a dime a dozen in the business world. Perhaps charisma and business do not go together, except rarely. And by surprise, as ever. The fact that those blessed with special charms sometimes marshal huge amounts of money does not mean that money will seek them for that very reason. In fact, money will often shy away from them for their profligate ways, without which charisma is hard to imagine. For fans and customers are not the same, either. Except rarely and by surprise.