ON BABYBOOMER TOURISM (September 9, 2014)

The tourist season has shifted with a sudden drop in the number of schoolchildren and their parents. Most of them are back home already. Parents with preschool children and the elderly are dominating the tourist crowds this time of year. But the first group is shrinking while the second is growing over time. Over more than a decade I have spent in Motovun, the long-term trend is palpable. Predictably, tourists are getting grayer and grayer. Most of them are babyboomers, too. Born in 1946, I am among those who are spearheading my bulging generation, which stretches all the way to 1964. The youngest among the babyboomers are nearly two decades behind us at this stage. It is thus pretty easy to forecast the development of Istrian tourism in the next few decades. Assuming that climate change will not be too disruptive over this period, tourists in their sixties, seventies, eighties, and perhaps even nineties will dominate the scene. They will have the money, too. By and by, the pace will slow down. And the noise will ebb away. Babyboomers will seek peace and quiet rather than boom and bust. If entertainment is required, it will be of a hushed kind. And so on, and so forth. The only problem with this vision of mine is that I am not sure whether it is based on shrewd or wishful thinking. For crying out loud, I will have to live through tourist development for the rest of my life!