Tim Cook, Apple’s chief executive, is in the news. He has recently announced that he is proud to be gay. Well, good for him. As for me, I am not proud not to be gay. Even more, I am neither proud of being nor not proud for not being anything in particular. Simply put, I am not proud. And I am not kidding at all. For better or worse, I am sure not to be in the news for my unexpected announcement. And this is precisely how I like it, too. Pace Cook, but take good care of Apple.