Lego is in the news. The Danish toymaker has become the biggest in the world both in terms of revenue and profit. This makes me quite happy. I often think of writing to them about my special needs, but I recoil from the idea soon afterwards. Namely, I would like to acquire loads of black, white, and red bricks for my entoptic toys (“Truckloads of Lego Bricks,” June 23, 2014). At the same time, I am aware that I would not know what to do with them in the end. They would only litter my beloved’s apartment in Zagreb. Anyhow, Lego has pushed ahead of Mattel of Barbie doll fame. The second biggest toymaker does not make me happy at all. Their doll is the pits of bad taste, which is perhaps why it is so popular across the globe. But the biggest surprise in the news is that Lego’s fortunes have been boosted by “The Lego Movie” and all the products that came in its wake. That makes me outright sad. Lego is in the news for the wrong reason, that is. And bad taste is squarely behind it once again.