Thus Der Spiegel today. “The United States and Europe last week announced the imposition of stronger sanctions against Russia in response to the ongoing crisis in Ukraine,” elaborates the newspaper. “German industry may be among the losers.” The prohibitions involve many companies implicated in Ukraine. In addition, European development banks are prohibited from providing loans to Russian companies. It is similar with America. The previous measures in response to the Ukraine crisis have been laughed at by many business people in Russia, but no longer. The mood is darkening according to the article. The Russian oil conglomerate, Rosneft, is among the banned companies, and that affects more than a dozen German firms. Their Russian customers are already looking for partners outside Europe and America. Dmitry Medvedev, the Russian prime minister, thus spoke of the new cold war. Vladimir Putin, the president, warned that sanctions usually have a boomerang effect. But the article ends without a clear vision of what is yet to come. The way things are shaping, a new cold war may be the sweetest of options.