MANAGEMENT GURUS: A LETTER TO THE ECONOMIST (October 28, 2009)

You list many an irritating habit of management gurus, who tend to come up with old and tired homilies over and over again (“The Three Habits…,” October 24, 2009), but you fail to even mention an even more irritating thing about them. Managers the world over not only read their advice, and thus make them rich, but they also relish it. When one management guru gets boring, another one is sure to appear out of nowhere, and managers will throw themselves at his or her feet once again. As is my irritating habit, though, I look for faults not with the few, but with the many. It is the many who are the real problem, and the few will always be there to cajole them one way or another. Take Drucker. Or Mussolini. Or Tamerlane. Why blame them for the faults of their silly followers? For it is the followers who make the leaders, including management gurus. The real question that needs to be addressed is why managers of all descriptions are in such a thrall of their gurus? Now, this is a question surely worth serious research!