I dreamt that Japan had turned so waste-conscious that it was nearly immoral nowadays leaving one side of a business card blank. The practice was known as atibori, meaning something like “both sides.” Each business card had to have something printed on the reverse so as not to be perceived as disgracefully wasteful. Some people came up with ads for their companies while others had photographs of their children, their favorite poems, and even cooking recipes. As soon as I got up this morning, I googled the word. As it turns out, it is associated with all sorts of things, including poker and Hare Krishna mantras. To my disappointment, I found no connection with Japanese business cards, though.