Thus the proud name of a store in the busy port of Poreč, which thousands of people see every day during the tourist season. But this is not an invitation to reject, refuse, refute, rebuff, or perhaps renounce gold. In fact, the store is a goldsmith’s, and denying gold is far from its remit. “Deny” is a misspelling of “Denny,” most likely the goldsmith’s very name. And it is typical of Istria, where all kinds of foreign names are misspelled every which way.