Thus the title of an article in today’s local newspaper, which is accompanied by many color pictures of the sorry state of the town walls. The mayor of Motovun is quoted as saying that some two-hundred thousand people visit these walls each year, but that their repair falls on the municipality alone. And the municipality is short of money, although some help is forthcoming from the state, the region of Veneto in Italy, and the film festival. In economic parlance, here we have a public good problem. Everyone gladly enjoys it, but no-one wishes to pay for it. Not in full, that is. But the solution strikes me as easy, at least in this case. All the municipality needs to do is charge the visitors at the point of entry in exchange for a single sheet of paper with the map of the town, a few paragraphs about its long history, and a paragraph about the intended use of the money. The charge could be gauged not only to suit the needs of the town, such as repair of its monuments, but also to discourage unwanted multitudes. At a euro or pound or dollar a person, the charge could go a long way toward repairing the town walls, the loggia, the church, and so on. As well as providing toilet facilities for the visitors. And many other good things besides.